Why ByTOON
Bringing your
strategy to life!
Words matter. It’s not only what you say, it’s the way you say it. We help you to find your tone of voice to create an unstoppable and inspired workforce movement. We bring your strategy to life!
Once you have a clear company strategy, it’s all about making it work and seeing the results. Easy? Well, not quite. The proof of the pudding is always in the eating. We have extensive (inter)national experience in activating transformation and leadership programs. Getting your strategy from paper into the real world, depends on your ability to find the right tone to touch the hearts and souls of all your associates. If you do, people are willing to do something new and commit themselves to the change. ByTOON does exactly that!
Power of two
About us
Erik & Jitske
The power of two. The athlete and the coach. The musician and the producer. The director and the actor. Great duo’s bring out the best in each other, challenge and complement each other. They strengthen mutual development and gain better products and results.
Without Erik and Jitske, there would be no ByTOON. Erik is the heart of ByTOON. The innovator, the energizer and the curious. Jitske is the soul of ByTOON. The engineer, the analyst and the creative. Both are driven by the real contact they make from ByTOON with the people in your organisation. Genuine interest is the start of all change.
Coming from different backgrounds in Engineering and HR, we have both built our careers inside organisations. Our experience ranges from SME to Corporate, different industries, national and international as well as specialist and leadership roles. We know from the inside out how difficult changing the strategic direction of companies can be. We have lived and endured company dynamics ourselves. That is our fundament and experience on which we have built our company ByTOON. We understand and relate to our customers’ challenges. Let’s bring your strategy to life. TOGETHER!
Art & Science
How we work
Our services
Our approach is part science and part art; analytic, creative, tailormade and expert-driven.
You have a clear company strategy. You might be working on a new organizational design and new strategic initiatives. As we see it, this is all preconditional. The magic happens when you get your people involved.
Successful change harmonizes top down and bottom-up initiatives. Leaders always go first. The tone at the top. Hence, we work with a specific change model to develop a high performing leadership team (Science). However, the real energy is always channelled bottom up. This is why we focus on creating visible actions across the organisation. It’s all about inspiration and the desire to learn. The magic is in how we do this! (Art)
Together with you we design a tailormade journey that suits your strategic agenda. Since our interventions (e.g. leadershipteam development, coaching for performance, teamworkshops) are always related to your strategic objectives.
Our purpose
Create meaningful impact
Bringing your strategy to life. Inspire people to create meaningful impact, together!
Our vision
Values driven leadership
We move the needle on values driven leadership. Societies demand and deserve a different tone!
Our mission
Bridging people & strategy
We build the bridge between people and strategy, by creating and inspiring an unstoppable workforce movement.
What guides us
Our values
We are authentic
We follow our intuition. Our approach and feedback are always authentic. Hence, you get what you need to make sure you achieve your goals. This may not always be what you want.
We partner and commit
We are a small team. The two of us together with you. We commit to stick and sweat it out. While we set the spotlight on developing the desired (leadership)culture of your organisation, we are in this together, as partners.
We create and innovate
It’s your tone that brings your strategy to life and a picture says more than a thousand words! We bring creativity and innovative ideas how to make a lot of small steps in moving your organisation forward. A lot of small steps eventually make one giant leap.
We make impact
We are in it for the results. Behavioral change is the key enabler for bringing your strategy to life. Therefore, your tone of voice really matters. We like to work with leaders who desire real impact and instinctively understand leaders always go first!
We make it simple
The ultimate goal is to make complex business as simple as possible, so everyone can relate to your strategy and understand how to contribute to a winning strategy.
How do you leave
your jersey behind?
What guides us
Your legacy!
Our legacy is developing leaders and teams who really care about what impact their organisations leave behind.
We are great fans of James Kerr’s bestselling book ‘Legacy’ about the successes of the world-famous Rugby team of New Zealand the AllBlacks. How do you turn vision into action, purpose into practice and pressure into results? In short, how does every team member leave their jersey behind in a better place? We believe these questions reflect exactly what leaders should think about. How do you leave your jersey behind?
Get inspired
by the magic of music!
Your tone
Of Voice ♪
Get inspired by the magic of music. Find your tone.
Have you ever experienced the magic of a great orchestra or band? That’s the kind of magic you also wish to happen inside organisations! We created a short playlist, related to the theme of change. Have a look and get inspired!
Contact us
Contact
Jitske de Haan
Business Culture Engineer
Building bridges between hearts and minds is what inspires me. As an engineer and by connecting people.
As an adventurous camper I am always curious to find new inspiration in both nature and culture. Living in Amsterdam with my family we are outdoors whenever we can. It’s my passion to make complexity simple. As an engineer I learned to look at organisations and projects in a process-oriented and analytical way. Experience taught me that its not only the content but even more the behavior that determines whether new ideas become successful.
Erik van ‘t Hof
Business Culture Innovator
Fun, Passion & Meaning is what drives me!
I am a passionate mountain biker and strongly believe in investing in staying mentally and physically fit to enjoy life to the fullest. Living with my family near the beautiful coastline of Castricum. I am driven by curiosity. During my professional roles in organisations, I have seen again and again that aligning behaviors between the top and the shopfloor is key for any change to sustain. It always comes back to understanding why people do as they do.